The award recognizes recognizes a single company that is truly pushing the boundaries of innovation and inclusion. BIMA was selected winner for its client centric approach, which has resulted in delivering impact on an unrivalled scale, reaching over 20 million customers across Africa, Asia and Latin America in just five years. The prize money of $150, 000 will be invested in further developing BIMA’s customer insight capabilities, positioning BIMA as the industry leader in client centricity.
Ann Miles, Director of Programs, Financial Inclusion & Youth Livelihoods at The MasterCard Foundation. “We’ve seen significant progress recently but the world can only achieve universal financial inclusion if financial service providers truly understand the unique context and needs of poor people. BIMA is doing just that and stands as a model of what can be done.”